200%
Increase in Organic Traffic
150%
Increase in Leads
45%
Reduction in CAC
Client Overview
Truemeds, a leading online pharmacy in India, focuses on providing affordable healthcare and medication through generic medicines for their customers. They wanted to establish themselves as a trusted source for online medicine purchases. Truemeds also wanted to drive organic growth and revenue for their website.
Company Details:
- Industry: SaaS / Project Management
- Company Size: 25-50 employees
- Target Market: Mid-size businesses (50-500 employees)
- Primary Revenue Model: Monthly/Annual subscriptions
The Challenge
Primary Issues Identifie
- Minimal organic visibility for key industry terms
- High dependency on paid advertising (80% of traffic)
- Poor website technical performance (Page Speed: 45/100)
- Lack of content strategy targeting buyer personas
- No local SEO presence despite targeting specific regions
SEO Performance
- Organic Traffic: 2,500 monthly visitors
- Keyword Rankings: Only 3 keywords in top 10
- Domain Authority: 18
- Organic CTR: 1.2%
Business Impact
- Organic Traffic: 2,500 monthly visitors
- Keyword Rankings: Only 3 keywords in top 10
- Domain Authority: 18
- Organic CTR: 1.2%
Our Strategic Solution
Phase 1: Technical Foundation (Month 1-2)
- Complete site audit and technical fixes
- Page speed optimization (improved to 92/100)
- Mobile-first indexing optimization
- Schema markup implementation
- XML sitemap and robots.txt optimization
Phase 2: Content Strategy (Month 2-4)
- Keyword research: 200+ target keywords identified
- 24 high-quality blog posts created
- Landing page optimization for 15 service pages
- Case studies and whitepapers development
- FAQ and support content optimization
Phase 3: Authority Building (Month 3-6)
- 45 high-quality backlinks acquired
- Guest posting on industry publications
- Digital PR and thought leadership
- Partnership and collaboration outreach
- Internal linking strategy implementation
Phase 4: Optimization (Month 4-6)
- Conversion rate optimization
- User experience improvements
- Local SEO implementation
- Analytics and tracking setup
- Continuous monitoring and adjustments
Monthly Organic Visitors
7,500
(200% increase)
Monthly Organic Leads
62
(150% increase)
Cost per Acquisition
$83
(45% reduction)
| Month | Organic Traffic | Keywords Ranking | Organic Leads | Conversion Rate |
|---|---|---|---|---|
| Baseline | 2,500 | 3 (Top 10) | 25 | 2.1% |
| Month 1 | 2,800 | 8 (Top 10) | 28 | 2.3% |
| Month 2 | 3,400 | 15 (Top 10) | 34 | 2.7% |
| Month 3 | 4,200 | 22 (Top 10) | 42 | 3.1% |
| Month 4 | 5,100 | 28 (Top 10) | 48 | 3.4% |
| Month 5 | 6,300 | 35 (Top 10) | 56 | 3.7% |
| Month 6 | 7,500 | 42 (Top 10) | 62 | 4.1% |